We are

CORDUROY.

We Make Working Insight

Corduroy is an independent insight and strategy agency.

We combine research, cultural immersion and visual storytelling to produce insight that works in the real world.

Three vintage posters of famous figures in history placed on a white brick wall, with some black spray-painted graffiti at the bottom.

The work that produces the insight.

We go into the culture, uncovering what matters to Australians, where their needs are being met and where they aren’t.

We turn that understanding into clear, foundational insight our clients can use to build stronger strategy.

A man with gray hair and a beard wearing a white shirt with blue text is sitting in a room, being filmed by a camera. The background includes a window with lace curtains, some kitchen items, and decoration on the wall.

Working Practice + Services

We put human insight to work; write human-centred strategy; tell stories that connect.

Two children, one wearing a yellow jacket and gray shorts, and the other wearing a red and black striped sweater, are holding hands while riding skateboards on a concrete floor. There are two white square mats and visible screws on the floor.

Working Principles

We make space for the rarely heard. We handle sensitive work with care.

Woodworths logo with stylized pumpkin icon
Logo for KFC
Logo for Dan Murphy's featuring a black and white illustration of a man with a beard and mustache, with the text 'Dan Murphy's' in white on a black background.
Logo with three circles containing the words 'Beers,' 'Wines,' and 'Spirits,' with the phrase 'Beer wins' curved around the first circle.
Black text reading 'World Vision' on a white background.
Black background with the phrase 'I'M NOT BIG, I'M JUST BIG BONE' in white text.
The PepsiCo logo, featuring a stylized globe with a wave pattern, next to the word 'Pepsi' in lowercase letters.
A silhouette of a person with arms raised, standing on a mountain peak at sunset.